Haver & Boecker Niagara appoints new marketing director, marketing coordinator

Haver & Boecker Niagara has appointed Julie Andras as director of marketing and Julie Alguire as marketing coordinator.

Andras brings more than 30 years of marketing experience to the director role, including 11 years in the mineral processing industry. Before joining Haver & Boecker Niagara, she led global marketing initiatives for a large international equipment manufacturer. 

Stepping into her new role, Andras brings industry experience that equips her to understand the challenges and opportunities of Haver and Boecker Niagara's users. She will entail developing and delivering the company's strategic marketing initiatives globally. 

"Haver & Boecker Niagara has a longstanding reputation for delivering high-quality, innovative solutions to customers," Andras said. "I am thrilled to work with a team of talented professionals to build on this legacy. There are so many opportunities to partner with our customers and contribute to their success. This is going to be an amazing journey."

Alguire will lend her expertise to the company's sales and marketing initiatives in North America and Australia. As marketing coordinator, she will also work in conjunction with Haver & Boecker Niagara's global marketing network to build brand recognition and foster continued growth.

Before joining Haver & Boecker Niagara, Alguire worked at a Canadian publishing company where she oversaw global marketing initiatives for nearly 30 years. Her science and environmental studies background equips her to inform and educate users about the company's services and solutions. 

"I'm eager to work with the team to advance the success of Haver & Boecker Niagara while finding new ways to serve our customers," said Alguire. "My primary objective is to assist in the long-term development of marketing strategies that will allow them to make the best decisions for their operations."