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Hoffman Family Gold stars are new TrackGrip brand ambassadors

Hoffman family and crew put TrackGrip attachments to the test in Alaskan terrain

A group of people pose for a photo at The ARA Show
(ARA Show 2024 – New Orleans) Andy Spinks – Hoffman Family Gold; Todd Hoffman – Hoffman Family Gold; John Burling, director of Carac International Ltd; Sonia Kiser, CEO of Carac International Ltd; Yvonne Burling, director of Carac International Ltd; Jack Hoffman – Hoffmann Family Gold. TrackGrip

TrackGrip has secured Todd Hoffman – reality star and creator of Discovery Channel's Hoffman Family Gold – as a brand ambassador along with his father Jack Hoffman and foreman Andy Spinks.

As miners, Todd Hoffman and his crew use TrackGrip's range of excavator and tracked vehicle attachments to increase traction in rough terrain like icy slopes and dense mud.

"We run the TrackGrips on our 50- and 65-tonne machines and they're amazing," says Hoffman. "They save money, time, and keep us safe. I was really impressed at the ease of being able to put them on and take them off. Normally, welding lugs onto the track can take days, but TrackGrips can be installed in about 90 minutes. This means huge savings and impact on productivity." 

TrackGrips are suitable for 1- to 100-tonne machines and offer a solution to cleats, grousers, or ice lugs. TrackGrip excavator attachments are designed with sideways protection to prevent sliding. No welding is required and once installed they are designed to last in all conditions. 

"We are super excited and honoured to have Todd and Jack Hoffman and Andy Spinks from ‘Hoffman Family Gold' as our North American Ambassadors for TrackGrip," says Sonia Kiser, CEO of Carac International Ltd. "They will be using our TrackGrip product range to improve their efficiencies and productivity as well as make their working environment much safer for everyone. This group is known for facing some of the most intense terrain and we can't wait for our product to be put to the test in front of the world."

As brand ambassadors, Hoffman and crew will help educate a wider network of industry connections and promote the TrackGrip product range across North America. TrackGrip already has over 400 dealer locations across North America, including Finning Cat.

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