Manitowoc names Western Pacific Crane and Equipment as new dealer

Manitowoc Cranes is announcing that Western Pacific Crane and Equipment has been named the new exclusive distributor of Manitowoc, Grove and National Crane in western North America and the South Pacific.  

Western Pacific Crane and Equipment, a newly formed affiliate of the Lanco Group of Companies, will sell, rent, service and provide product support on all Manitowoc Crane products in the states of California, Oregon, Washington, Alaska and Hawaii, as well as western Canada, Guam and the Marshall Islands. They will represent the full line of Manitowoc Cranes including: Manitowoc lattice boom cranes, Grove mobile telescopic cranes, (rough-terrain, truck, all-terrain, and industrial) and the National Crane boom truck lines. The Potain tower crane line will continue to be marketed and sold by Coast Crane Company, which recently became a wholly owned subsidiary of Essex Rental Corp., a Chicago, Ill.-based company.

Manitowoc’s new dealer had been previously announced with the name of Pacific Coast Cranes & Equipment. That name was since changed to avoid similarities and confusion with the name of Manitowoc’s previous dealer.

Larry Weyers, executive vice president for Manitowoc in the Americas, said the new dealer was chosen after careful consideration and will benefit Manitowoc’s customers.

“Based on our in-depth research on these very important markets, we implemented a comprehensive and detailed review of several potential candidates to become our new distributor which resulted in the selection of Western Pacific Crane and Equipment,” he said.

Weyers also noted that Walter Payton Power Equipment, another affiliate of the Lanco Group of Companies, has been Manitowoc’s distributor in the Midwest for the past seven years.

“During that time they have become one of the leading Manitowoc Crane distributors and continuously exceed our expectations in market share growth with the Manitowoc and Grove product lines. In addition, they have become a leading Crane Care Elite dealer,” he said. “Their management continues to demonstrate their dedication and commitment to achieving our company’s long term goals by providing superior sales, service and after-sales support.”

Weyers said the philosophy and resulting success of the Lanco Group of Companies is based on a business model of providing exemplary sales and service support to all of their customers.

“We are confident that this emphasis on customer service and support will continue with the addition of Western Pacific Crane and Equipment and we are very pleased to welcome them as our west coast distributor.”