Western Star to showcase new truck enhancements, host ninth annual “Get Tough Challenge” at World of Concrete 2019
Western Star will display its most rugged trucks and vocational product options at World of Concrete 2019 (Jan. 22-25, 2019, Las Vegas). Show attendees can both see the latest updates to Western Star's most popular truck model, the 4700, at booth #C5675, or visit the Bronze Lot.
"World of Concrete provides a great opportunity for show attendees to experience first-hand the differentiators that make Western Star trucks ideal for tough applications," said Samantha Parlier, vice president of marketing and product strategy for Western Star. "We have many new updates and options to the 4700 that will boost performance, comfort, safety and productivity for any job."
In addition to the enhanced 4700, Western Star 4700, 4800, 4900 and 4900XD truck models will also be on display, each showcasing different vocational applications, such as crane, mixer, dumps and more.
Western Star will also host its ninth annual "Western Star Trucks Get Tough Challenge" in the show's Bronze Lot. Show attendees can sign up to drive their choice of Western Star 4700 trucks on a short course while being scored on a 50-point scale. One grand prize will be awarded to the overall top contestant, with daily winners receiving prizes. All entrants will receive Western Star swag. To compete, contestants must have a current CDL and can register at the Bronze Lot.
