Sinoboom appoints new CEO of North America

Kolin Kirschenmann has joined Sinoboom North America as Chief Executive Officer. 

Kolin has held a variety of positions at Caterpillar over the past 30 years, including General Manager of Forest Products. This strategic hire will see Sinoboom continue its growth in global business expansion.

Over recent years, Sinoboom has seen a rapid increase in global market development, with the Sinoboom mobile elevating work platform (MEWP) now sold to over 50 countries.

Kolin Kirschenmann adds: "I'm very happy to join Sinoboom and take up the challenge of offering Sinoboom quality products to North America. Sinoboom is already well established in many areas, yet new for North America. Although the recent pandemic has slowed down the access industry, our customized marketing campaigns will launch in North America very soon. The first step is to let more people know who we are. The second priority is hear the voices of customers - only when we know what the market needs can we then deliver the right products. This is the key." 

Kolin continues: "I look forward to working with the Sinoboom management team, staff and worldwide partners in further advancement of, and continued dedication to the Sinoboom mission of always bringing people better access solutions!"