Watch: 1970s Cat film takes on growing earthmoving competition

In the early 1970s, the earthmoving industry was getting a little crowded in terms of manufacturers. There were plenty of choices for customers, and they were all looking for the best, most productive machines at a good price point, while also considering maintenance, resale value... sound familiar? In this vintage film from Caterpillar, the benefits of owning Cat equipment are stacked up against the competition - it's an interesting look at how the biggest name on the market faced off against a growing number of competitors.