Liebherr USA appoints Kai Friedrich as managing director

Liebherr has appointed Kai Friedrich as managing director of Liebherr USA. Friedrich will be taking over the role previously held by Peter Mayr.

In his role as managing director, he will provide leadership and guidance necessary to oversee and implement the corporate and strategic plans for the nine product segments under Liebherr USA, the sales and service organization. The nine product segments include: mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes and construction equipment.

As divisional director for construction equipment, he will be responsible for managing the team of Liebherr sales, service, training and product management staff for the construction equipment product range which provides dedicated support, resources, and the latest products to the distribution network in the U.S market. He will lead the team in expanding and building strong relationships with dealers and affiliates in the U.S. to further increase sales and Liebherr's market presence across the U.S.

Friedrich has 18 years of experience in the heavy equipment industry, with 17 of those years serving in a variety of roles within the Liebherr Group. Throughout his career with Liebherr he has held previous positions including Earthmoving Sales Engineer at Saudi Liebherr Co. Ltd, General Manager of Earthmoving and Mining for Africa and the Near East at Liebherr-Export AG, General Manager of Earthmoving at Liebherr-Africa (Pty) Ltd. and most recently Managing Director of Liebherr-Export AG.

Friedrich will officially take over the managing director of Liebherr USA role from Peter Mayr on August 1, 2021.