Just a few weeks after the launch of the Rokbak brand, orders for the company's RA30 and RA40 articulated haulers are already piling up in the U.S., according to the company.
Robert Franklin, Director of Sales for the Americas at Rokbak, said the early sales success was clear proof that introducing the new brand was the right thing to do. "We knew once we launched as Rokbak that the response would be positive because we have such a strong relationship with our dealers, but even we were surprised by just how successful our new direction has been. We've got a long history in the U.S. and Canada in our previous incarnation, but it's exciting to see how enthusiastic our partners are about our new direction and backing up that enthusiasm with multiple orders."
Specializing in articulated haulers, Rokbak offers two models: the 30.9 US ton payload RA30 and 41.9 US ton payload RA40. Orders have already been confirmed from almost all dealers across the U.S.
The RA30 and RA40 deliver enhanced fuel economy, lower emissions, improved safety, and greater durability. The team at Rokbak has made significant investments and improvements in the machines to provide greater durability and safety.
"Although the Rokbak brand has only existed a couple of months, it's evolved from one of the world's oldest hauler manufacturers," said Kyle Fuglesten, COO at Hills Machinery. "We've been really impressed by the new branding - there is absolutely no doubt what it stands for. The team's commitment to hard work, reliability, performance and environmental care are front and centre - and with the Volvo Group's backing, the quality is 100 percent guaranteed."
The first Rokbak units have been rolling off the production line at the factory in Motherwell, Scotland, and are being shipped to customers worldwide. A large number are destined for North America and the first units have already reached the U.S., with dozens more due to arrive in the coming months.
