Caterpillar Inc. has agreed to a multi-year sponsorship with Major League Soccer (MLS). The sponsorship is designed to amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the league's passionate fans.
"Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work, and play," said Yvette Morrison, global director of marketing and brand for Caterpillar. "We celebrate the people who do the work every day and are constantly looking for new ways to engage with our next generation of employees, customers, and their families. This sponsorship provides a perfect opportunity for us to introduce Cat to a broader audience."
The sponsorship of MLS supports Caterpillar's efforts to evolve the brand, and ensure the company is representative of the many employees and customers it serves.
As a part of the sponsorship, MLS will collaborate with Caterpillar to integrate Cat products into the soccer ecosystem. Cat dealers will also have access to exclusive soccer experiences for their operators and customers as well as their families.
Caterpillar recently collaborated with MLS in the development of Cat Trials 12: No Hands, which features U.S. and International Federation of Association Football (FIFA) World Cup soccer legend, DaMarcus Beasley.
Watch how Caterpillar created Cat Trials 12: No Hands in the Heavy Equipment Guide behind the scenes access to the on-location filming.
