Fans will be able to operate Volvo Construction Equipment (Volvo CE) machines from the comfort of their living room, thanks to a new partnership with Farming Simulator 22, a simulation-based video game.
Building the world we want to live in is the premise behind Farming Simulator 22, and a purpose of Volvo CE – allowing players to create their own farming ecosystem in any number of ways. It is the latest iteration of the popular game series by GIANTS Software.
Volvo CE's role in the game will be to provide players with the opportunity to experience a true-to-life logging and forestry job site through a number of gamified Volvo CE machines – most notable among them will be the new Volvo L200H High Lift wheel loader.
The wheel loader, only recently unveiled by Volvo CE, is characterized by its increased lifting capacity and added power compared to its predecessor, the Volvo L180H High Lift. It will be featured in Farming Simulator 22, alongside other soon-to-be-revealed Volvo machines.
"We are excited to take our first active steps into the booming world of gaming with GIANTS Software," says Arvid Rinaldo, Brand Partnerships at Volvo CE. "It will not only be a unique chance for players to bring our machines to life, but the game also represents a great opportunity to introduce a younger generation to all the thrill of machine operation."
With over 30 million units sold and available across 165 countries, Farming Simulator is regularly placed on lists of the most popular games across the globe. Available to play on all major platforms, it has been a favourite for 15 years.
"Volvo CE joining the Farming Simulator universe means a unique and yielding partnership, offering a lot of opportunities," says Thomas Frey, creative director and partner manager at GIANTS Software. "While we align for an exciting project, players can look forward to the Volvo CE-powered reinforcement of gameplay aspects in Farming Simulator 22 in the near future."
From the real world to the virtual world
Farming Simulator 22 developers had to take extra effort to digitalize the Volvo CE equipment. A team of developers visited a real-world construction site to study the machines in action and then transfer the machines' real-life movements into the virtual sphere. In doing so that they were able to map out a digital version as close as possible to the original.
For Volvo CE, it is a chance to introduce operator skills to an audience who may not have been able to access them before.
With this latest version of Farming Simulator, players can add additional levels of complexity – so whether they are a younger player who wants to simply drive a Volvo L200H High Lift wheel loader or a more strategic player looking to create their own unique farming production chain from logging through to market, there is something for everyone. Farming Simulator, which also includes Volvo Trucks in the game, stands out against other games by providing education about the agriculture industry and a unique space for unlimited creativity.
