JCB has become the Official Heavy Equipment Partner of Monster Jam in a multi-year partnership.
As part of the partnership, JCB will add a new truck to the Monster Jam roster – DIGatron. DIGatron is a backhoe-inspired monster truck designed in conjunction with JCB's engineering team. The truck will be driven by reigning Monster Jam World Finals Racing champion Tristan England. DIGatron will debut at Monster Jam in January 2024 at the Alamodome in San Antonio, which will also be the city for a new JCB factory.
The partnership also provides opportunities for JCB to connect with their dealerships and contractors in the more than 100 markets globally that Monster Jam operates out of. Additionally, at selected events where DIGatron is participating, JCB will provide equipment to support track construction and a JCB 457 wheel loader for recovery purposes.
Juliette Feld Grossman, the chief operating officer at Feld Entertainment, the company that produces Monster Jam, says that the partnership is bringing together two long-standing family businesses and that Feld is excited to bring JCB into the Monster Jam production.
