Finlay and OPS Screening and Crushing build pink heavy-duty screen to help fight breast cancer
Portion of rental proceeds from pink Finlay 883+ screen donated to charity
Finlay has helped Australian-based OPS Screening and Crushing manufacture a vividly pink machine built to support Australia's National Breast Cancer Foundation in their fight against cancer.
As part of their commitment to social responsibility, OPS commissioned a Finlay 883+ heavy-duty screen in breast cancer's worldly recognizable pink colour. The screen is destined to join OPS' rental fleet. Partnering with the National Breast Cancer Foundation (NBCF) in Australia, aiming to raise $100,000 for breast cancer research, a portion of the revenue generated from the rental of this machine will be contributed to the foundation.
"At OPS we have long aspired to undertake a project of this nature and seeing it come to fruition fills us with an immense sense of pride", said Shane Czerkasow, director at OPS. "Our objective is to align with NBCF's mission by contributing to breast cancer research, working towards their 5-year vision of zero deaths from breast cancer.
"As we worked on the project with our business partners and suppliers around the world, it was evident the widespread effect of breast cancer – the room was constantly filled with individuals sharing stories of ‘My mum,' 'My best friend,' 'My sister,' and even 'Me' as people shared their stories of being affected. With the machine now arriving in Australia, we look forward to working with our customers to further raise awareness and for the NBCF foundation."
Manufacturing of such a distinctive machine would not have been possible without the dedication and collaboration of all parties involved. The collaboration included securing parts in the distinctive pink colour to ensure on-time delivery for production, where every nut and bolt of the machine was attended to by the meticulous craftsmanship of Finlay team members. Donnell and Ellis transport carriers provided a specially branded truck for the journey to Southampton, where Terex global RoRo partner Wallenius Wilhelmsen facilitated its sea voyage to Western Australia.
"When OPS approached me with this idea, I was more than happy to support it," said Joe Donnelly, regional sales director for Finlay. "Cancer has impacted the lives of countless individuals in one way or another, and this initiative provides us with a great opportunity to make a positive difference. A big, bright, pink machine is not something you'd often see in our industry so I've no doubt it will be a talking point on the various rental projects it will be involved in. We hope this awareness will highlight the importance of early detection and provide a positive ripple effect on the lives it touches."