2025 ARA Show moves to midweek schedule, features the return of Future of Equipment Rental

The American Rental Association's (ARA) annual trade show is an important event for those looking to discover what's next in rental. The 2025 trade show has a mid-week schedule and the return of the Future of Equipment Rental full day workshops and networking event. 

The ARA Show's 2025 schedule will begin with Future of Equipment Rental full day workshop on Tuesday, January 28; a full day of education sessions planned for Wednesday, January 29; and a three-day trade show will take place from Thursday, January 30 to Saturday, February 1. 

"We are excited to introduce a change in schedule for The ARA Show 2025 that will better accommodate our members and prospective members as they plan for a successful year ahead," says Christine Hammes, vice president of association services and events. "The ARA Show continues to raise the bar on expectations each year, providing an unmatched combination of education sessions, networking opportunities, and a trade show that showcases the latest and greatest products and services for rental businesses."

The return of Future of Equipment Rental

Future of Equipment Rental, a full-day education and networking workshop for those in equipment rental, had a successful debut in 2023. In 2025, the workshop returns with speakers and sessions focused on new technology and emerging trends for any size rental business. Future of Equipment Rental takes place one day before the start of The ARA Show and requires a separate registration fee. 

The Keynote Session will be delivered by David Pogue on Thursday, January 30.  A technology expert and speaker, Pogue is a New York Times bestselling author of "Pogue's Basics," a series of essential tips and shortcuts, as well as several books in the "For Dummies" series, and the "Missing Manual" series of computer books. He has been at the forefront of new and emerging technology trends for decades, and will inform Keynote Session attendees about the state of science and technology today, and how it's shaping our future. 

A full schedule of exhibits and events

The trade show floor will open immediately following the Keynote Session for two and a half days of product introductions and the latest innovations. An outdoor exhibit area will be located in the Diamond Lot next to the Convention Center West Hall. It provides space for equipment demonstrations and will include special attractions, food trucks, and more. 

Other featured networking events held throughout The ARA Show 2025 include the ARA's Industry Awards Lunch, regional receptions, breakfast hosted by Women in Rental, ARA Young Professionals Cocktails & Contacts, plus The ARA Show opening reception that will take place in the evening of Thursday, January 30. Advanced registration and ticket requirements may apply to select networking events.

Register early for best prices

Registration for The ARA Show 2025 opens Tuesday, September 24, 2024. People who register early benefit from incentive pricing through October 8, and advance pricing through January 26.