Mack Trucks launches innovative Virtual Live Tour Experience for truck buyers

Mack Trucks has launched the Mack Live Tour digital experience, offering prospective buyers in the United States and Canada a personalized, virtual truck exploration from the comfort of their home. As the first OEM to offer this type of experience, Mack connects buyers directly with dedicated product specialists who provide comprehensive, one-on-one virtual tours of its truck models.

"The Mack Live Tour demonstrates our commitment to meeting customers where they are, providing unprecedented access to our product line while respecting their time and convenience," said Jonathan Randall, president of Mack Trucks North America. "This approach allows us to showcase our trucks' features and capabilities in a manner that is most convenient for the potential customer—all in an interactive way."

During each 30-minute session, segment-specific product specialists guide customers through detailed tours tailored to their interests. The platform features a one-way video format, allowing customers to view the specialist's perspective while maintaining the customer's privacy. Participants can communicate through either audio or chat options.

Product specialists provide insights into the exterior and interior features of the selected truck model, with customers directing attention to the details that matter most to their operations. This approach prioritizes information and allows customers to ask questions, ensuring a pressure-free environment for customer decision-making.