Liebherr launches app for used equipment marketplace

The Used Equipment Marketplace is a portal that focuses on the sale of used machines and parts manufactured by Liebherr. Contractors can find a wide range of used construction and material-handling machines, used attachments and accessories as well as used spare parts directly from certified Liebherr sales and service partners. 

The marketplace is now also available as an app for smartphones that offers dealers and buyers an interface and several functions to search for the right equipment for their next project.

A personalized place for trusted equipment 

Liebherr provides users with the ability to enter the world of professional used equipment trading easily, efficiently, and reliably. When developing the app, the company focused on ease of use and navigation. 

Various filter options such as brand, model, year of manufacture, and price help to refine the selection and discover the desired products. This includes a wide selection of different earthmoving and material-handling machines, mobile and crawler cranes, tower cranes, maritime cranes, and concrete technology products from Liebherr and other manufacturers. 

Easy-to-use functions

The app makes it simple for sellers to create advertisements for a wide audience. In addition, users can set up a dealer network within the app, which can be used to share exclusive offers. The user specifies who should be part of the individual dealer network. This function supports app users in establishing trusted business relationships and benefiting from unique trading opportunities.

A dashboard has also been integrated into the Used Equipment Marketplace, which provides an overview of all relevant key figures for advertisements. Information such as the number of interactions or views of the ad provides valuable insights for analyzing user behaviour. Based on this data, the seller can adapt and optimize sales strategies to address relevant target audiences. 

Finally, a newsfeed provides users with the latest information on advertisements, discount promotions, and current developments in their network.