BKT joins Six Nations Rugby as official tire partner

Six Nations Rugby and BKT Tires have agreed to a new long-term partnership that will see the tire manufacturer support international men's and women's rugby teams. 

BKT has become the official tire partner of Six Nations Rugby, spanning the Guinness Men's Six Nations and Guinness Women's Six Nations tournaments, starting with the upcoming 2025 Championships with the first men's game set to take place in Paris on January 31st. 

BKT's innovative solutions are designed to complement different user needs. The company's portfolio includes more than 3,600 products sold in over 163 countries. The company offers a wide range of off-highway tires designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV, and gardening sectors. 

BKT supports the world of rugby with a new award for players 

With a long history of being involved in sports, including rugby, football, cricket, and basketball, BKT is driven to deliver memorable experiences for fans through its partnerships. This support will extend to the teams and players competing in the annual men's and women's Six Nations Championships through the introductions of the new BKT award for rising stars in international rugby. 

The award's purpose is for BKT and Six Nations Rugby to focus on the next generations of exciting rugby talent and use the platform to inspire upcoming stars of the game. The trophy reflects BKT's mission to celebrate players' growth and potential - values that resonate deeply with rugby fans worldwide. 

Both groups are excited about the partnership 

Commenting on the new partnership, Tom Harrison, CEO of Six Nations Rugby, said, "The Six Nations is rugby's most loved annual competition. As such, it is hugely exciting to welcome BKT to our family of partners for 2025. As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life."

Lucia Salmaso, managing director of BKT Europe, added, "Rugby embodies BKT's values as no other sport: it's about teamwork, physicality, fair play, community, and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. 

"This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport."