Soil Connect expands with new CEO, product, and more
The dirt service provider also introduced new soil management tools and expanded reporting features in 2024

Soil Connect, a dirt marketplace and dirt service provider for the construction and soil industry, has achieved several major milestones including new funding, a new marketplace product, a new CEO, new soil management and reporting products, a new corporate website, and an expanded team.
Funding for research and market expansion
Soil Connect has successfully raised new funding, enabling the company to accelerate the development of its products and expand its market presence. This investment, led by Heartland Ventures, reflects confidence in Soil Connect's mission to revolutionize the way developers, contractors, and suppliers manage their soil and dirt needs.
Improved marketplace product to transform dirt matching
The company has unveiled its improved marketplace product, designed to make the process of dirt matching for developers and contractors easier. By leveraging match-making algorithms, this solution optimizes efficiency, reduces costs, and simplifies project planning for customers who have dirt to sell or customers who are looking to buy dirt in the construction industry.
New leadership
Jonathan Alvarado has been appointed as Soil Connect's new chief executive officer. Alvarado brings extensive leadership experience and a bold vision to elevate the company to new heights.
"This is an exciting chapter for Soil Connect," says Alvarado. "Our team will look back on this time as the defining moment that launched the company into its next stage of growth and success."
Product for smarter project management
Soil Connect has also introduced new dirt production management features, enhancing the ability of contractors and developers to manage their projects with real-time insights such as dirt volume, velocity, schedule, and budget tracking.
Additionally, the company is launching a Dirt Commodity Market Data reporting service for subscribing customers, offering actionable intelligence to make smarter business decisions by knowing fair market rates, supply and demand balancing, and other metro-specific data that has never before been available.
Enhanced digital presence and team growth
Complementing these product innovations, Soil Connect debuted a new corporate website to provide a modern, user-centric experience for its growing audience.
To support its expansion, the company also added key hires in customer success and go-to-market strategies, underscoring its dedication to delivering top-tier service.
A record-breaking year for Soil Connect
In 2024:
- Soil Connect surpassed 12,000 marketplace users.
- The platform facilitated the matching of over 40 million yards of dirt in 2024, resulting in customers saving an average of 34 percent on their dirt sourcing and hauling budget.
- The introduction of a new subscription model has driven adoption and increased value for customers across all tiers.