Custom Equipment rebrands as AXCS Equipment
After a merger last year, AXCS now offers a full range of scissor lifts, vertical masts, articulated booms, and telehandlers
Custom Equipment LLC, the manufacturer of Hy-Brid Lifts, has rebranded to AXCS Equipment. Since its inception in 1981, the business has focused on providing solutions and services to support contractors' aerial work needs.
Though the name is changing, the company remains committed to those values under the new AXCS name. Its product line dramatically increased when it merged with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy, and technology, in early 2024. This merger offered resources to expand the product line beyond scissor lifts to include telehandlers, articulated booms, and vertical masts.
AXCS introduced a series of new products at The ARA Show in Las Vegas and continues to add more products to the lineup. In addition to offering new products, AXCS is also working on new ways to enhance its existing equipment and provide more value to customers.
New offerings under the AXCS name
AXCS' dynamic range of aerial lift equipment and telehandlers is built to combine operator safety with durability and efficiency. With an emphasis on offering support to rental contractors, AXCS provides solutions for construction, drywall, electrical, HVAC, painting, facility maintenance, and more. The company believes in building relationships through integrity and responsiveness with a true understanding of contractor needs.
As part of this rebranding transition, AXCS bolstered its staff with support-centric roles to ensure improvements in service. AXCS team members are there to assist with whatever is needed, whether it be parts, technical assistance, or any other inquiries.
"With our expanded product offering, we are now able to provide everything our customers need for aerial work," said AXCS CEO Eric Liner. "AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach."
"In today's world where automated voice message systems and AI chats are commonplace, we're confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable," Liner said. "We're focused on giving customers an experience that is second to none in the lift industry."
