Topcon expands Get Kids into Survey sponsorship to promote surveying careers for students

Topcon Positioning Systems has expanded its support of the Get Kids into Survey (GKiS) project, becoming the sole sponsor of the Global Brand Ambassador Hub. The new platform will provide a comprehensive set of resources to the project's brand ambassadors, a community of volunteers who visit schools to champion surveying as a career and introduce students to the surveying and geospatial industries. 

Get Kids into Survey began in 2017 when founder Elaine Ball created a poster that surveyors could use to explain their work to their children. Since then, the project has continued to demystify the work of surveyors for young audiences, supported by an industry well aware of the need to attract the next generation of surveyors.

The sponsorship is the latest in Topcon's support of GKiS. The Hub will allow GKiS to develop and host resources for ambassadors to use when exhibiting at careers fairs, providing workshops, and organizing educational activities.

By sponsoring a homework project with GKiS, Topcon will also have its own unique GKiS cartoon character, Yumi the wildcat survey ninja. Yumi will be the face of the Topcon brand to young aspiring surveyors and be given her own character spotlight on the GKiS blog.

"The geospatial and construction industries are suffering from a critical shortfall in the skills-based workforce, which limits growth," said Michael Gomes, VP of sustainability and global CSR at Topcon. "It's therefore vital that we increase awareness and understanding of surveying as a potential career path for young people. By sponsoring the Ambassador Hub, we're aiming to raise the profile of surveying and skills-based construction work in education spaces and ensure a prosperous future for this industry that we love." 

Research by Topcon saw almost a third of construction managers across Europe identify skills shortages as one of the major challenges they face on projects, due in part to more experienced employees leaving the industry combined with a lack of recruits. Get Kids into Survey is just one example of the outreach and education programs needed to reverse this trend.

"The GKiS project is about lifting the lid on the geospatial and survey industries for young people, and showing that they are exciting, future-gazing, and technology-driven careers," said Elaine Ball, co-founder of Get Kids into Survey. "Topcon's support has been invaluable in growing GKiS from that first poster to a global network of ambassadors and resources, and the new hub will give them access to high-quality resources that will help them become the best advocates they can be for surveying among young people."