What does the future of heavy equipment buying look like?

Reflecting a digital purchasing transformation within the heavy equipment industry, Terex Corporation is extending the reach of its EvoQuip product line through a new distribution partnership with Machinery Partner. This collaboration marks a shift in how contractors, recyclers, and demolition professionals can access compact crushing and screening equipment in the U.S. market.

Traditionally, equipment procurement in this sector has been rooted in in-person interactions and local dealer networks. While those relationships remain important, this partnership signals a certain industry trend toward a hybrid model that offers both local support and digital convenience. By teaming up with Machinery Partner, a digital marketplace specializing in heavy equipment, Terex is expanding the availability of its EvoQuip machines to a wider customer base across North America.

Machinery Partner will distribute three EvoQuip models: the Bison 35, Bison 120, and Harrier 220. These machines deliver compact crushing and screening solutions and reflect an industry demand for equipment that balances performance requirements with considerations around cost and logistics.

A digital platform built for today's equipment buyers

This partnership leverages the strengths of both companies: Terex's engineering and product development expertise, and Machinery Partner's scalable, tech-enabled sales and support infrastructure. With a presence in 42 states and a catalog of specialized equipment across the aggregate, concrete, and waste sectors, Machinery Partner has built a platform for buyers looking for a faster procurement process.

Machinery Partner's platform offers customers access to streamlined purchasing options, real-time inventory updates, and tailored financing solutions. The company's alternative credit model evaluates businesses based on growth potential rather than traditional lending criteria, enabling even small to midsize firms to acquire the necessary equipment.

The partnership leverages existing distribution logistics for increased speed and efficiency. With a national network of holding yards and warehouses, Machinery Partner can offer rapid delivery of EvoQuip machines across the U.S. A network of over 150 service technicians ensures that most customers are within a 50-mile radius of maintenance support, removing a common barrier to online equipment purchasing.

Is online purchasing the future of heavy equipment procurement?

The agreement between Terex and Machinery Partner may reflect a shift in the industry toward integrated solutions that combine digital convenience with local service reliability. As equipment buyers become increasingly comfortable with online research, ordering, and financing tools, the traditional boundaries between OEMs, dealers, and customers are becoming more fluid. Terex and Machinery Partner offer a blended model that accommodates both tech-savvy buyers and those who continue to prioritize regional expertise.

As the heavy equipment industry evolves, partnerships like this demonstrate how OEMs and distributors can collaborate to meet changing customer expectations—balancing innovation with reliability, and technology with service.